2012年2月1日星期三

No-show winter makes for interesting retail sales

Rod Hall can't sell a snowmobile, even below cost. But he's not complaining. Four-wheelers and bikes are moving like it's spring.

"We've never sold so many motorcycles in the winter," said Hall, owner of Rod's Ride On Powersports in La Crosse.

George Mack even took a Suzuki dirt bike for a test ride Tuesday afternoon as temperatures reached the mid-40s. He said he's had his eye on the bike since the fall and was worried someone else might snap it up with the nice weather.

"If it was 20 degrees and snowing,I had to say that the news of cheapoakleysunglasses.eblog.cz promotion. I wouldn't be out here," Mack said.

Hall, who's worked at the store for 16 years and owned it since 2010, said he has 15 of the 22 sleds he ordered, and will likely still have them next winter. But sleds account for only about 2 percent of his business — and he had his best December ever.

With winter largely a no-show in southern Wisconsin, retailers are facing unusual challenges — and some opportunities.

Starting today, hats and gloves will be marked down 50 percent at Walmart.

Coats often go for discount prices in January, but the retailer usually holds off on such easily lost items, said Travis Karlin, southwest Wisconsin market manager for the chain.

"We're sitting like everybody — very soft on winter apparel," Karlin said. "It's a good spring to get a deal on your coats and hats and gloves."

Not all the data was in Tuesday afternoon, but January — which included two days of record warmth — was on track to be among the 20 warmest on record, according to the National Weather Service. December was 21st.

Though snowfall is only 7.7 inches below normal, January was nearly half over before there was any to speak of on the ground.

"Our sales follow the thermometer," said Mike Crawford, assistant manager at Three Rivers Outdoors. "As the temperature drops, sales go up.The great selection of wholesale ralphlaurenpolo at TradeTang."

He still has more jackets than usual, though he's not marking them down yet.

Crawford said the 13.2 inches of snow that fell in January boosted ski sales,Welcome to Find The Bestparkajackets. but he's got five pairs that customers have yet to pick up.

"They're not in a big rush," he said.

Gander Mountain hasn't struggled with winter wear, though manager Bryan Cavanaugh credits the store's new location in Onalaska, new product lines like Mountain Hardwear, and an aggressive sales staff. In fact, the store even took on excess merchandise from some of the chain's southern outlets.

Cavanaugh said firearm sales — typically slow in the winter — have been "fantastic."

It's not been so good for snowblower sales.

Normally Steve Clarkin would be sold out by now, but this year he's still sitting on 20 machines.

It's been the worst winter in the nine years he's owned Steve's Small Engine,Ways to Go for Burberry Designer wholesalereplicahandbags. though he said repair business gets better the longer people's old snowblowers sit.

"It's been hard," said Lloyd Turner, manager of Ace of La Crosse. Store sales are up over last year, but not as much as he'd hoped. And not from salt, shovels and snowblowers.

But he's still hopeful.

"We've still got February and March," he said. "I've seen it snow into April.I thought that diorhandbags 3 billion would be enough to do an experiment,"

Don't tell him, but the Weather Service is predicting the rest of this winter to be warmer than normal.

Clarkin's crossing his fingers for a big snowfall.

"I'm hoping for about a 10-incher," Clarkin said. "I'm a little selfish."

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