How To Make A Lasting Impression

So often, we make initial business contacts by e-mail or through social media. It may be months — or even years – before we meet. While written content shapes the first impression, the vibes we give off in person make a lasting impression. The timbre of our voice, our body language and eye contact can help or hurt everything that came before.

Some professionals prefer to think that what they say is more important than physical appearance. But in fact, folks are sizing you up before you even take off your coat, says Christine K. Jahnke, a speech coach and author of the book The Well-Spoken Woman. She recently explained that to a senior-level engineer at a large defense company who used to wear a ski parka to professional meetings. (Jahnke insisted he purchase an overcoat.)

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In a video, Jahnke demonstrated some of her tips.

Whether you are giving a speech; going on a job interview; or delivering a presentation, here's how to make a lasting impression:

Modulate your voice. When we're nervous, we speak more quickly — something that comes across both on the phone and in person. Purposely slow down. Any hesitation can make you sound unsure of yourself, but a deliberate pause can emphasize a key point.

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Before picking up the phone or heading into that important meeting, take a cue from the yogis. Breathe in deeply through your nose, hold it for a moment or two, and then audibly exhale. Not only will it help you relax, it will improve the quality of the sound.

Maintain eye contact. Leonardo da Vinci famously said "the eyes are the window to the soul," but there is such a thing as over doing it. You can't hold that gaze for the whole meeting (we all need to blink once in a while), and you don't want to seem like you're staring. Be sure to make eye contact when you first meet someone, and when delivering your most important lines.

During pauses in the conversation, don't look up at the ceiling – it seems like you're trying to pluck answers out of the air. Instead, look off to the side during that pensive moment. Bring your eyes back and hold them steady as you complete a sentence; "Hand off the thought with your eyes," Jahnke says. Too often people look away at that point because "they're in a big hurry to get to what they're going to say next."