2011年11月29日星期二

Drop & Shop

June 2011 saw the successful launch of the first Drop & Shop campaign in Riyadh, which assisted hundreds of people from over 200 families in the Riyadh province. Now, Atheeb Social Development Division and Harvey Nichol's Riyadh have once again partnered up for the winter leg of their charitable initiative, this time expanding their reach across the Kingdom to include Jeddah and Alkhobar.

Launched Nov. 20, the two-week campaign will conclude on Dec. 4, but only after a series of regional celebrity appearances at their various collection points assembled in the Kingdom.

"The first ever Drop & Shop campaign was remarkable, but this time we have taken it a step further, elevating our standards in terms of organization, expansion of our reach, volunteer involvement and the enthusiasm of the community," stated Princess Maha Bint Abdulaziz Al Saud from Atheeb. "Personally,List of affordable Breitling prices for used and authentic Breitling in miumiukeke. I am so proud of all the volunteers who have participated in our winter 2011 campaign. They give Saudi youths a good name, and we hope to continue on in this manner for all our future Drop & Shop initiatives."

Focused on the collection of sweaters, coats and jackets for the upcoming winter season, the entities have enlisted the help of Al Hama Company, under which falls prominent fashion brands, Donna Karan New York and DKNY, as well as the multi-brand boutiques, Escape. It is through the strategic inclusion of Al Hama that Drop & Shop now has collection points in three main regions of the Kingdom — Riyadh, Jeddah and Alkhobar — thereby expanding its supportive reach in assisting a greater number of underprivileged families across Saudi Arabia.

In addition, the volunteer committees responsible for the organization and distribution of the amassed donation have also expanded to assist Jeddah and Alkhobar. Saber, Mabbara and Youth Initiative Group have teamed up with Sawa'ed Atheeb and Helping Hands, who were the volunteer groups for the first campaign, to consolidate their databases of individuals and families who would benefit from the clothes drive. In addition,etareplicawatches at discount prices from Timepiecetrader. the groups will also help increase awareness of the initiative amongst the public.

As with the last Drop & Shop, a network of celebrity athletes, comedians and actors have again offered their support for the cause by making publicized appearances at the various drop-off points.

Last Sunday, Saudi Hip Hop artist, Qusai, used his celebrity status to draw in a crowd of young fans to the Donna Karan New York boutique in Al Khayyat Center in Jeddah. "If I can use my name and take advantage of it to help my people, as they are our brothers and sister, than that's great," humbly stated the artist, whose new album is due out January 2012. "As human beings, we need to always remember that life isn't always balanced — some people are privileged, others can barely get by. It is our responsibility to give back to the community and society; it's about the cause."

Actor/Comedian Omar Hussein from the viral Internet show,Live Cycle cheapoakleysunglasses for men and ladies . 3al6ayer, appeared the following week, also donating a few items himself. Riyadh had a surprise guest, comedian Wonho Chung, who was in town for MBC Action show,uhrenwatchesvendor and water purifier sales environment search. and attended their launch at Harvey Nichol's.

This year also saw the inclusion of a nationwide graphic design competition, in which the three main partners — Atheeb SD, I'm looking to buy a canadagoosejackets can anyone direct me?Al Hama and Harvey Nichols — invited the Saudi public to submit their entries for use as the official Drop & Shop logo. Numerous icons were presented, with the winning logo put forth by 23-year-old Shahad Talal Al-Saud, a student at Dar Al-Uloom University, College of Architecture and Digital Design. "It's what I do. I wasn't only focused on winning; I was focused on developing a creative design," revealed Al Saud. "I don't want to imitate. I do my research then innovate."

In keeping the campaign community-centered, Harvey Nichols Riyadh also asked Arts and Skills Institute students to design their own window displays to accompany the campaign. Lulwah Albegami, a 24-year-old fashion major, submitted the winning display model.

"For this winter campaign, we hope to double the number of people we assisted during the first one," stated a spokesperson for Atheeb. "And we hope to continue to double it for each successive initiative to come."

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